Sunrise Homes & Renovations, Inc.

Niche Marketing: How to Market Your Home as the Perfect Rental or Investment Property

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Niche Marketing: How to Market Your Home as the Perfect Rental or Investment Property When a homeowner is preparing to sell a home, it can be beneficial to determine the target audience that is most likely to be interested in the property as an important initial step. In some cases, it is advantageous for a homeowner to position a home as a great rental property or investment property, but this requires the right strategy. By adopting a few niche marketing steps, homeowners can work with their trusted real estate agent to market a property appropriately.

Create A Cash Flow Sheet

Buyers who are searching for a rental or investment property are looking for a return on their investment in most cases, and they also may want to see how large of a down payment is needed in order for the property to realistically turn a profit. A real estate agent can work with a property owner to create a cash flow sheet that details all of this information for a buyer.

Show Comparable Rental Properties

A real estate agent can also research comparable rental data to help a property owner determine what a realistic rental rate may be. Property buyers want to know that the information provided to them in the cash flow sheet is realistic, and comparable rental data can give buyers the details they are looking for. More than that, this information may also show the average number of days similar properties stay on the market for rent and how many similar properties are available for rent in the vicinity.

Appeal To Agents Specializing In Real Estate Investments

Some real estate agents specialize in assisting investor clients, and some have standing clients that they actively seek great properties for. A skilled real estate agent may announce the listing to these agents so that they can bring the property to the attention of their clients. This focused marketing effort can yield considerable returns, but the real estate agent generally must take the initiative to contact these agents.

Some properties may be marketed as family homes or vacation homes, but others are well-suited for being rental or investment properties. Homeowners who are preparing to sell their home can work with a real estate agent to learn more about who their target audience is and how to market specifically for them. Those who are interested in learning more about how to sell their home quickly can set up a consultation with their trusted real estate professional.

Selling Your Home? 3 Reasons Why You May Need to Accept a Bid That’s Below Your Asking Price

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Selling Your Home? 3 Reasons Why You May Need to Accept a Bid That's Below Your Asking PriceWhen a homeowner makes the decision to sell his or her property, it is most common for a skilled real estate professional to provide valuation services so that a reasonable asking price can be established. While the asking price may seem fair to the homeowner, the fact is that not all properties will sell at the original asking price. There are several instances when a homeowner may need to consider accepting a bid that is below the asking price.

When The Property Has Been On The Market For A While

Most homeowners will learn about the average listing time for similar properties in the market through their trusted real estate agent, but some homes will remain on the market for longer than average. When this happens, a homeowner may begin to get concerned, and the real estate agent may even bring up the idea of reducing the asking price. When an offer is received below asking price in this situation, a homeowner may need to consider the offer.

When There Is A Question About Property Style Or Condition

There are many factors that will play a role in the desirability of a property in the marketplace, and some of these factors relate to the property style and condition. Some similar homes in the local area may be selling more quickly or for a higher price than others due to better overall condition or improved style. If the homeowner has concerns about this or if the real estate agent or others who have toured the property have voiced concerns about style or condition, accepting an offer below asking price may need to be considered.

When The Homeowner Needs To Sell Quickly

Even if property has not been listed on the market for a long period of time or the property style and condition are desirable, the owner may consider accepting the first offer received regardless of the asking price in some cases. For example, a homeowner may need to sell the property quickly due to financial issues, because of a job relocation or to take advantage of other financial opportunities. Unless the offer is unreasonable, the homeowner may consider accepting a lower bid in these situations.

Homeowners often wonder if they should wait for a higher bid or accept the offer that has been presented to them. Each situation is unique, so there is not a catch-all answer to this question. Those who are thinking about selling their home in the near future can contact their trusted real estate professional for further assistance.

Did You Know? The Location of Your Home Plays a Role in Your Selling Price – Here’s Why

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Did You Know? The Location of Your Home Plays a Role in Your Selling Price - Here's Why One of the most common questions homeowners have before listing their home for sale relates to the selling price. Understanding the value of the home is about far more than just comparing the square footage of the space with other homes that have recently sold in the area. While there are many factors that will play a part in a selling price, location is an important factor for several different reasons.

Neighboring Properties

The properties that are located next to the home for sale are critical to the property value. For example, a home that is located next to a park or a beautifully maintained home may have more appeal than a home located next to a strip center or a gas station. Even with homes that are located just a block or two apart, this difference in adjacent properties can have a dramatic impact on properties values.

Safety Concerns

When a home is located in an unsafe area or an area that is riddled with crime, safety concerns can lower property values. Many home buyers will review crime statistics about a location before making a buying decision, and high crime areas are far less appealing to buyers. Properties are ultimately only worth what someone will pay for them, and buyers may overwhelming opt to purchase homes in safer locations unless the sales price is lowered.

Vehicular and Pedestrian Traffic

There are some advantages to being in an area with heavy vehicular or pedestrian traffic, such as if you live in an urban area and are searching for a property that offers this lifestyle. When a home is located in heavily trafficked areas in a suburban or rural location where a quieter way of life is desired, these can be drawbacks that impact the selling price. If one home is located on a busy street corner and another similar home is located a few blocks away removed from traffic, the home with a more desirable location will typically have a higher selling price.

Desirability is often directly related to property location, and homes in more desirable locations will therefore have a higher selling price than those in an undesirable location. For those who are thinking about selling a property soon and who want to learn more about its value, a consultation with your trusted real estate agent can provide you with helpful information.

Received an Offer for Your Home? How to Respond with a Counter-offer Asking for a Higher Price

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Received an Offer for Your Home? How to Respond with a Counter-offer Asking for a Higher PriceGetting an offer on your house is the first step in getting it sold, but buyers often feel that they have to come in lower than your asking price. After all, everyone wants the deal to work out in their favor. If the offer you received isn’t quite what you hoped, you can always make a counter-offer. Getting the details right can help make your deal go more smoothly.

Deciding On A Price

When your real estate agent helped you set the price of your home, you already had an idea of what it should fetch in the marketplace. If the offer wasn’t far off from your asking price, it’s acceptable to counter with your original asking price. Many buyers could be willing to pay full price. If you feel that technique is a bit brazen for your style, you could instead drop the original price by a few thousand dollars.

Another technique is to try to “meet in the middle”. For example, if there’s a $10,000 difference between the asking price and the offer price, you might offer to drop the price $5,000. Of course, the bigger the difference, the less enthusiastic you’ll be about dropping your price.

Factors To Consider

Keep in mind that the actual selling price of the house isn’t the only thing that will be negotiated. If you’re giving in a little bit, then you should expect to get a bit in return, but the same is true for the buyer. For example, a first-time homebuyer might not have a lot of money for a down payment. If you counter with an offer that’s too high, they might respond with another offer accepting the price, but asking for seller’s concessions at closing time.

Additionally, as you start to come down in price, you might consider taking out items that you might have included in the original offer, such as high-end appliances.

Don’t Forget The Fine Details

Discuss the details of what you want with your real estate agent. They’ll be able to let you know if you’re making the right move, considering the current market in your area. They may also have information about the buyers, such as an educated guess about how high they’re willing to go. Your agent will also have all the paperwork you need readily available. In most cases, all you have to do is fill in the blanks in a few spaces.

You want the highest price for your home, but getting the best deal is often a delicate dance. Know your limits and work together with the buyers to reach an agreement that is mutually beneficial.

Thinking About Selling Your Own Home? Think Again – Why You’ll Want to Work with a Real Estate Agent

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Thinking About Selling Your Own Home? Think Again - Why You'll Want to Work with a Real Estate AgentThere is no requirement for a homeowner to work with a real estate agent when selling a property, and many homeowners consider saving themselves the cost of a real estate agent’s commission fee in an effort to reduce costs and to keep more money in their pocket from the sale. While this may seem to make sense, the fact is that a real estate agent’s services have true value to you, and there are several key reasons why you want to work with a real estate agent when selling your home.

Assistance With Pricing The Home

Before you initially list your home for sale, you must decide what a fair and reasonable price is. You may actively compare price per square foot data with other homes in your community to arrive at a reasonable estimate, but there are other factors that come into play. For example, one and two-story homes will have a different price per square foot even in the same neighborhood, and property condition and layout will also play a role. Pricing your home right from the start will generate immediate interest and will help you to sell your home more quickly.

Marketing Expertise And Services

It is not enough to simply list your home for sale, and you must also actively market your home for sale. A real estate agent does much more to market your property than simply place a sign in the front yard. Everything from using online marketing avenues and mobile apps services to hosting open houses are often included in an agent’s services, and these often take time, effort and financial resources to execute. These are often included in the commission that you pay to your agent.

Skilled Negotiations Services

Negotiating with a buyer and buyer’s agent on your own is possible, but you may find yourself making impulsive, emotion-driven decisions. A real estate agent is skilled with negotiations and can help you to remain clear-headed and focused on your goals during negotiations. Keep in mind that there are multiple times throughout the process when you may need negotiate with the buyer.

The Need To Pay The Buyer’s Agent

You may not save as much money as you might think on your real estate agent fees by listing your home on your own. Keep in mind that the seller typically will pay for both the buyer’s agent and the seller’s agent fees. Even if you list your property for sale on your own, you will still be responsible for paying the buyer’s agent fees.

The bottom line is that most real estate agents work hard for their clients, and they bring true value to the transaction. If you have been thinking about listing your home, you may consider speaking with an agent about the services that he or she can provide to you.

Thinking About Selling Your Own Home? Think Again – Why You’ll Want to Work with a Real Estate Agent

by

Thinking About Selling Your Own Home? Think Again - Why You'll Want to Work with a Real Estate AgentThere is no requirement for a homeowner to work with a real estate agent when selling a property, and many homeowners consider saving themselves the cost of a real estate agent’s commission fee in an effort to reduce costs and to keep more money in their pocket from the sale. While this may seem to make sense, the fact is that a real estate agent’s services have true value to you, and there are several key reasons why you want to work with a real estate agent when selling your home.

Assistance With Pricing The Home

Before you initially list your home for sale, you must decide what a fair and reasonable price is. You may actively compare price per square foot data with other homes in your community to arrive at a reasonable estimate, but there are other factors that come into play. For example, one and two-story homes will have a different price per square foot even in the same neighborhood, and property condition and layout will also play a role. Pricing your home right from the start will generate immediate interest and will help you to sell your home more quickly.

Marketing Expertise And Services

It is not enough to simply list your home for sale, and you must also actively market your home for sale. A real estate agent does much more to market your property than simply place a sign in the front yard. Everything from using online marketing avenues and mobile apps services to hosting open houses are often included in an agent’s services, and these often take time, effort and financial resources to execute. These are often included in the commission that you pay to your agent.

Skilled Negotiations Services

Negotiating with a buyer and buyer’s agent on your own is possible, but you may find yourself making impulsive, emotion-driven decisions. A real estate agent is skilled with negotiations and can help you to remain clear-headed and focused on your goals during negotiations. Keep in mind that there are multiple times throughout the process when you may need negotiate with the buyer.

The Need To Pay The Buyer’s Agent

You may not save as much money as you might think on your real estate agent fees by listing your home on your own. Keep in mind that the seller typically will pay for both the buyer’s agent and the seller’s agent fees. Even if you list your property for sale on your own, you will still be responsible for paying the buyer’s agent fees.

The bottom line is that most real estate agents work hard for their clients, and they bring true value to the transaction. If you have been thinking about listing your home, you may consider speaking with an agent about the services that he or she can provide to you.